Los Angeles-based luxury grocery store chain Erewhon has partnered with Grammy award-winning country artist Kacey Musgraves on their latest limited-time smoothie.
Erewhon’s smoothies became a social media phenomenon in 2022 when they teamed up with Hailey Bieber on the Strawberry Glaze Skin Smoothie, which has remained on their menu ever since. Part of what has drawn people in is that the price tag for each smoothie is typically around $20.
The Deeper Wellness smoothie is arguably one of the grocery store’s more complex designs, inspired by Mother Earth with the ingredients orchestrating a blend of land and sea.
Ingredients for the Deeper Wellness smoothie at Erewhon. (Carolyn Burt, SCNG)
Erewhon’s Studio City location. (Carolyn Burt, SCNG)
The Deeper Wellness smoothie from Erewhon. (Carolyn Burt, SCNG)
Show Caption1 of 3Ingredients for the Deeper Wellness smoothie at Erewhon. (Carolyn Burt, SCNG)
ExpandThe smoothie is made with Malk organic almond milk, Host Defense Mushroom Lion’s Mane, KOS organic luminous blue spirulina, Beyond Good pure ground vanilla, Erewhon sea moss, organic spinach, organic banana, organic vanilla collagen, organic chocho plant protein, organic maca, organic lucuma, organic mesquite, astrasalus, tocotrienols, organic almond butter, organic cacao nibs, organic dates, Erewhon superfood chocolate, sky blue coconut cream top, and chlorella powder, a green algae supplement from L.A.-based business Sun Chlorella.
All of that brings the grand total of the smoothie to $21.
The Deeper Wellness smoothie is available at Erewhon for February, with all proceeds being donated to Altadena Girls, a local charity that started in the midst of the devastating Los Angeles fires. Altadena Girls goal is to help teens who were displaced by the Eaton fire. It was a moment turned into a movement created by eighth grader Avery Colvert.
Also see: Teens are finding ways to help teens after fires: Enter Altadena Girls and Altadena BoysCulvert attends Eliot Arts Magnet Academy in Altadena, one of the many schools in the neighborhood that burned down during the Eaton fire.
She took to social media to express her gratitude for the donations her community had received. In her post, she noted the community had received many essential items such as food water and household items. She noted that one of the things her peers were missing during this time was items that would help them feel confident and like themselves again, items such as clothes, beauty and hair care products.
The post gained momentum online quickly, with celebrities such as Paris Hilton, Mindy Kaling and Charli XCX all sharing the post with their followers.
Altadena Girls has since transformed from a grass-roots campaign to gather donations for teens in the area to community effort to empower young women who lost their homes, personal items and more in the Eaton fire, noting on their site that “the challenges they face won’t end when the headlines fade.”
As for what’s next for Altadena Girls, the charity has announced that they’re branching out from free store pop-up shop for teenage girls and have found a home in Old Town Pasadena.
In a social media post, they shared that the space will provide mental health services, dance and movement classes, music practice spaces and quiet rooms to do homework in. The will also have event spaces for “connection and empowerment (and PARTIES!)”
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