Creative types, from television presenter Richard Osman to Sir Paul McCartney, are also upset. A collective of 1,000 musicians has made a protest album featuring the ghostly sound of empty recording studios, hinting at the fate of one of our most distinctive export sectors.
But in its desperation to embrace the AI revolution, the Government has enraged creatives who believe the technology is being used to steal their work and livelihoods. Labour has identified AI as a much-needed lever for growth and ministers hope to establish the UK as an international AI hub, overseen by light-touch regulation.
The heart of the issue is the need for tech companies to have access to vast amounts of online data to train their insatiable generative AI models, such as OpenAI’s popular ChatGPT. The Government is exploring a controversial exemption to UK copyright law that would allow tech companies to scrape images, film, music and text from online sources for free, unless the original creators have explicitly opted out of that process.
If big tech were able to scrape UK online material under a new text or data mining (TDM) exemption, the onus would be on creators to police whether their material has been used unlawfully. Such a system has already been deployed in the European Union, where creators have found it all but impossible to detect whether tech firms had complied with their wishes to opt out or not.
Shortly after last summer’s election, and following lobbying on behalf of Silicon Valley, the creative industries discovered to its chagrin that the TDM exemption was back on the agenda. Science minister Lord Vallance and the UK’s AI tsar Matt Clifford are among government champions of positioning the UK as a leader in AI.
Big tech surely has the means to know what material it has trained its models on – and the capability to pay for it. Significantly, Microsoft has done deals with the Financial Times, Reuters and other content producers for training its CoPilot AI model. OpenAI has partnered with publisher Condé Nast and signed a deal with Rupert Murdoch’s NewsCorp. But elsewhere, large troves of content, some produced by lone freelancers, are being scraped by big tech for free.
Labour must decide whether it bends the knee to big tech. And that includes Elon Musk, who is developing his AI chatbot Grok3, while simultaneously denouncing Starmer’s Britain a land where free speech is dead.
That is of course untrue. But, warns to the Creators’ Rights Alliance, which represents 500,000 creators, “we are in danger of falling into a world of mimicry”. If copyright law is weakened, we could end up in such a dystopia.
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