I am always down to try a new social app (a face I have made so, so clear), especially when it involves sharing photos. And the trendy photo-sharing app of the the moment is Yope (available on iOS and Android). Launched in September 2024, it currently has 2.2 million monthly active users and 800,000 daily active users, many of whom are in the investor-coveted Gen Z demographic.
The easiest way to describe Yope is to say it's kind of like a private Instagram crossed with a group chat. (I have never understood the appeal of having a private Instagram account, so I likewise don't see the appeal of posting to an app designed to hide your content from the majority of users, but that's me.) You can create and name groups, add friends to them, and then post your pictures to those groups. And that's basically it. The pics create a stream that anyone in the small group can look at, and you can choose to have them appear on your lock screen. It that sense, it reminds me of Locket, an app I tested out three years ago that also sent your photos to your friends' lock screens.
To put the app through its paces, I had to send my referral link to a bunch of my friends and plead with them to download it, which they are sick of doing, given I am cajoling them into a new app every other week or so as it is. Only one, my lovely friend Danielle, agreed to it. This, at least, allowed me to create my first group.
You can respond to a photo without sending a photo, so the stream also functions as a basic chat. You can send real-time photos or pics from your camera roll, but that's about it.
Is Yope worth downloading?
Yope is easy to use, but this is basically all it does. Credit: Yope/Lindsey EllefsonPersonally, I am not one who desires a more curated online interactive experience, so I don't really Vibe with Yope. Even if a lot of my friends were using it, I'd prefer to see everything in a jumble than sift through curated group feeds. But maybe that sounds good to you.
The contact-syncing function is seamless (provided you have contacts who actually use the app)
The lock screen function works well and updates immediately
It's free
Yope negatives:
It's yet another photo-sharing app to add to the list of ones you already have, each of which probably already includes the same group of friends you'd be sharing with on Yope
The bottom line: Nope
I personally won't keep using Yope, at least not the way I used the similar BeReal for a long stretch in the summer of 2022. That doesn't mean it won't continue to gain traction with users who actually want an app that mixes Instagram with a group chat. It seems to have enough momentum to drum up investor capital, which could result in increased visibility and attract more users. Someone you know might even be using it by next month, even if you're older than 27.
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