The Hotel Influencer Marketing Model is Broken ...Middle East

Let’s be honest, the current influencer marketing model for hotels often feels like a race to the bottom. Hotels are bombarded with requests for free stays, often from "influencers" with questionable engagement and a focus on their own personal brand, rather than the hotel’s story. Meanwhile, genuine storytellers and content creators who could truly showcase a hotel’s unique offerings are often overlooked. Something needs to change.

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