who often run the show at home.
this elite group of women as “WAGs,” a shorthand for “wives and girlfriends” that grew in popularity thanks to E!’s three-season WAGS docuseries in 2015. Netflix went on to launch its W.A.G.s. to Riches series in 2025, further propelling the notoriety of the moniker. Many of the women themselves, however, seldom use the label.
Kylie Kelce, who has been married to retired Philadelphia Eagles center Jason Kelce since 2018, said on the “Call Her Daddy” podcast in February 2025. “I think it’s the suggestion that your spouse’s profession swallows you up, as well.”
She added, “Both Jason and I have made a serious effort to make sure that, while he was playing, it was clear that was his job in the same way that someone would go to work and come home and not necessarily talk about their entire day [of] filing taxes and doing spreadsheets.”
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Kylie is not alone in her hesitance to call herself a “WAG.” Keep scrolling for more NFL partners’ thoughts about the term:
Kelly Stafford
Harry How/Getty ImagesMatthew Stafford since 2015 after initially meeting in college at the University of Georgia.
indifferent to [the term], it’s kind of whatever,” Kelly said on the “Straight Up With Stassi” podcast in February 2024. “We are. We’re wives and girlfriends of whoever.”
According to Kelly, she’s also never heard another NFL spouse use the term “WAG.”
“I’m really old, so maybe the young girls do,” Kelly said at the time. “I’m by far the oldest one. I think I’m probably the oldest WAG there is, it’s really sad. Welcome to my life, being the old bitch in the room.”
Kylie Cole
Courtesy of Kylie Cole/InstagramAJ Cole.
I can’t take it seriously, like, I’m not going to [say], like, ‘I’m a WAG,’” Kylie said on the “Sunday Sports Club” podcast in October 2024. “Just know if I’m ever using the word ‘WAG’ at all, I’m not being serious.”
She added, “[It] does not refer to the group of girls, like, we’re like, ‘We’re the wives and the girlfriends.’ Or, ‘We’re the women of the Raiders,’ that’s usually what I say. Yesterday we had the Raiders women’s brunch, and so that’s what I’m going to call it — not the ‘WAGs brunch.’ I just can’t. It’s just so cheesy.”
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Allison Kuch
Courtesy of Allison Kuch/Instagramby husband Isaac Rochell’s side as he played for the Los Angeles Chargers, Cleveland Browns, Indianapolis Colts and Las Vegas Raiders, respectively, before he retired in 2025.
WAGS came out on E! like two years before Isaac got drafted and I was like, ‘Oh, I’m not going to survive this,’” she said on a February 2025 episode of her “Sunday Sports Club” podcast. “I was like, ‘I’m just going to be transparent. I’ll just sit in the back, but it’s way more common to be chill and relaxed — and [wear] designer every now and then.”
take back the ‘WAG’ term to not be like uptight and bougie, but, like, chill and low-key.”
Kylie Kelce
Courtesy of Kylie Kelce/Instagrammatched with Jason on Tinder during her final year of college after he was drafted by the Eagles. Once it became clear he was The One, she was hesitant to tell her family about his profession due to preexisting stereotypes.
“[There] is that stigma of ‘you’re with them because they make a lot of money’ or you want designer bags or you live in a mansion,” Kylie said on “Call Her Daddy” in 2025. “It’s, like, no.”
the last person I wanted to find out because I knew he would be like, ‘You’re not a bimbo.’ His dad [mode] very much overwhelmed the excitement of that [Jason’s] an Eagle. My dad is very much a girl dad, like, protective and going to make sure that you hold yourself the right way. He also always told my sister and I, ‘Don’t ever be dependent on the person you’re with.’”
high school field hockey coach — she played the sport growing up — before launching her “Not Gonna Lie” podcast in 2024. The podcast quickly became the No. 1 show in the market, even topping Jason and his brother Travis Kelce’s “New Heights.”
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Bryce Watts Hansen
Courtesy of Bryce Watts Hansen/InstagramChad Hansen retired in 2022, said in a January 2025 TikTok video that most NFL wives didn’t claim the term “until a few months ago.”
Glamour magazine headline. “I would never say the term ‘WAG’ because it almost felt pretentious in a way. It was like, ‘Who gave you the right [and] the audacity to call yourself that? You’re just there.’”
Bryce had always liked the term because it “summarized” her spouse’s career in just a few letters.
Jackie Tranquill
Courtesy of Jackie Tranquill/InstagramDrue Tranquill, was drafted by the Chargers. (Drue now plays with the Kansas City Chiefs.)
“I thought the ‘WAGs’ were going to be like they are on TV and I was like, ‘I’m not going to fit in,’” Jackie said. “Then, I met everyone and I was like, ‘Oh, y’all are just like me.’ We’re normal people.”
Niki Mailata
Courtesy of Niki Mailata/InstagramJordan Mailata of the Eagles.
“I say [WAG] even though I, kind of, hate the term,” she said on Kuch’s podcast in 2025. “It’s so much easier to say. … It’s a fun community.”
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