The Super Bowl Halftime Show Wasn't Always a $13 Million Extravaganza—We're Breaking Down Its Humble Beginnings ...Saudi Arabia

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Because, if you haven't noticed yet, halftime shows aren’t just for a bathroom break or to refill your snacks. It’s the time to tune in and see what over-the-top performance will have folks talking until the next Super Bowl. Usher rocked the joint in 2024, following Rihanna, who rocked State Farm Stadium in 2023. Lamar is back this year for his second time after appearing in Los Angeles with Dr. Dre, Snoop Dogg, Eminem and Mary J. Blige in 2022. In 2020, Jennifer Lopez and Shakira took the stage during halftime in Miami where they put on an Emmy-nominated performance with appearances by J Balvin, Bad Bunny and even Lopez’s daughter Emme. Over the years, there have been some incredible performances by artists like Michael Jackson who set the bar to astronomical heights by reinventing the art of halftime performances; Prince who continued his performance during a torrential downpour and a curl never fell out of place; and other acts like Diana Ross, Bruce Springsteen, Madonna, Beyoncé, Katy Perry, Maroon 5, Lady Gaga, Tom Petty, Coldplay, Bruno Mars, Justin Timberlake, Janet Jackson and many more putting on multi-million dollar productions. 

Related: A Complete History of the First Super Bowl

The first Super Bowl was held January 15, 1967

The first Super Bowl held in Los Angeles featured the Green Bay Packers, who had beat the Dallas Cowboys to win the NFL title, against the Kansas City Chiefs, who had beaten the Buffalo Bills to take the AFL crown. (This was before the 1970 merger, when the two leagues would become the NFL and be set up as Conferences—AFC and NFC.) The Green Bay Packers ended up defeating the Kansas City Chiefs, 35 to 10. The first-ever Super Bowl game was the only Super Bowl to be simulcast in the U.S. by two separate networks: NBC, which reserved the rights to nationally televise AFL games and CBS, which reserved the rights to televise NFL games. That meant that both CBS and NBC were allowed to air Super Bowl I nationally.

Michael Jackson was the first major superstar to do his own Super Bowl halftime show.

The NFL started making more of an effort to secure big-name artists for the halftime break. Performances were crafted around a theme until 2002 after U2’s tribute to those who lost their lives on September 11, 2001.

College marching bands were the headliners for the first 15-minute-long halftime show

Related: Super Bowl Trivia

The marching band performed a “musical visit to the four corners of the United States,” according to History.com. It started off with The Sound of Music, as they got into formation. They symbolized the western part of the country by recreating Arizona’s O.K. Corral, complete with the infamous shootout between Wyatt Earp, Doc Holliday and the McLaury brothers. For the northern tribute, the band portrayed the concept of industry by using a makeshift machine. They moved to the Mid-Atlantic region to form a giant Liberty Bell. The Arizona band was joined by Grambling’s band to create a giant map of the United States to introduce the cities where NFL teams were introduced. Members of the Anaheim High School drill team, dressed in colonial wigs, tricorn hats, frock coats and white boots, held banners with team names and logos. 

The show also involved jetpacks and pigeons

Related: Everything to Know About Kendrick Lamar's 2025 Super Bowl Halftime Performance

The first celebrity Super Bowl halftime performer took the stage in 1970

Carol Channing is known as the first celebrity performer at a Super Bowl Halftime Show. Channing, a Broadway star known for her role in Hello, Dolly!, performed in 1970 at Super Bowl IV. While Channing performed, she was actually not considered the headliner. The Mardi Gras-themed halftime show also featured the Southern University Marching Band, Al Hirt and opera singer Marguerite Piazza. Then Channing sang a rendition of “When the Saints Go Marching In."

Next, Everything to Know About the 2025 Super Bowl Including the Date, Time, Performers and How to Watch

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