Admittedly, Android users aren't left out of the Apple Invites party altogether, but they have to put up with a slower and less capable web-based interface in their mobile browser—an option a lot of iOS apps go for, rather than developing an actual Android version. You can't view photos and videos without an iCloud account; adding events to your Google Calendar is a clunky process; and, of course, you have to navigate back to the right webpage whenever you want to check up on the event.
We know why Apple does this: It's a matter of public record that Apple wants users locked into its ecosystem, rather than—horror of horrors—switching to Android. Having trouble sending photos and videos to an elderly parent who's not on iOS? Don't stress about it, just buy them an iPhone—that's Tim Cook's advice (to be fair, since the Apple CEO made those remarks, Apple's Messages app has added RCS support).
Apple wants there to be friction between iOS and Android, so that iPhone users stay where they are. And while you could argue its approach to messaging is working at stopping people switching (at least in the U.S.—the rest of the world has moved to WhatsApp), would there really be a mass exodus to Google's mobile operating system if Apple Invites for Android was introduced?
What if Apple embraced Android?
I can at least get Apple Music on Android. Credit: LifehackerTake Apple TV Plus for example, which I subscribe to: Apple has thankfully pushed out an app for Google TV, but there's still no Android app (you can access it through Chrome on Android, but as with Apple Invites, it's not a brilliant experience). Surely an Android app would gain Apple more subscribers, without tempting too many iPhone owners to suddenly switch over to the rival platform?
Apple Photos is another example of an app that works well on Apple devices and not very well anywhere else: It boasts nicely done features for sharing snaps and videos with family and friends, as long as none of those people have the temerity to invest in an Android phone. Google Photos, by comparison, is super-simple on any device.
As a tech journalist who has to jump between devices and platforms all the time, one of the main reasons I mostly stick to Android when it comes to phones is that I can get at all of my apps everywhere. Only making a native Apple Invites app available for iOS isn't going to make me switch to the iPhone—but if there was a native Android app available, I might actually use it.
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