State of the Industry: Hotels face rising costs and flattening growth, but new travel trends provide optimism ...Middle East

Hotel properties struggled under rising costs that outpaced revenue growth in 2024, challenging economic growth and job creation. Despite these issues, potential lies ahead, driven by key trends in guest spending, shifting traveler behaviors, and upcoming major sports and entertainment events, according to the American Hotel & Lodging Association’s (AHLA) 2025 State of the Industry report produced in collaboration with AHLA Silver Partner Accenture.

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