On hearing the results of the survey, in stepped the National Trust. A mass fundraising campaign called Enterprise Neptune was launched on St George’s Day in 1965 – complete with flaming Armada beacons.
Public support flooded in. Tens of millions of pounds were raised in the years that followed. The appeal even became a storyline in The Archers.
The National Trust won’t sit by while our political parties fail the environment
Read MoreThat same collective spirit is needed again now.
So this year, the National Trust has launched a 10-year plan to address those big challenges. Over the next decade, we’re going to restore nature on a far greater scale than ever before. An area one and a half times the size of Greater London, to be precise. Not all of it will be National Trust owned-land – critically, we’ll have to work in partnership with many others, in their fields, woodlands and parks. But we are determined that all of it will be rich in nature by 2035.
From £7.50 a month, you can help restore one of these nature “super sites”. Donations can help plant trees; restore and slow river flow; renew peatlands; reintroduce native species; and create new meadows.
Adopt a Plot’s six “nature super sites” are:
Peak District in Derbyshire Wallington in Northumberland Killerton in Devon Wicken Fen in Cambridgeshire Eryri in North Wales Divis and the Black Mountain in Northern IrelandGive to Wicken Fen, which started out as a small plot of land when we bought it in 1899, and is now one of the most biodiverse places in the country. With people’s help, we can encourage even more wildlife to this growing oasis and protect what’s living there already from the ravages of climate change.
Wicken Fen Nature Reserve (Photo: Loop Images/Getty)
This simple idea goes to what’s at the heart of the Trust: generosity. For 130 years, people have given hours, weeks, even decades, of their time to fix footpaths in the rain, or welcome visitors into historic homes. They’ve given everything from a few shillings in a brown envelope, to an annual membership fee, to thousands of pounds in their wills.
Today we need everyone’s help again.
To adopt a plot of land, visit: nationaltrust.org.uk/support-us/adopt-a-plot
Hilary McGrady is director-general of the National Trust
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