Organizers signed a new agreement Tuesday to keep one of San Diego’s largest events, Comic-Con, in the city through at least 2027.
Comic-Con last year attracted more than 135,000 attendees over its four-day run, generating a regional impact of more than $160 million, which includes both direct and indirect spending by visitors, officials said.
Part of that money flows into hotels, generating revenue for the city. In 2022, Comic-Con brought in $3 million in hotel and sales tax revenue for San Diego, according to city documents.
But hotel availability apparently was an issue for Comic-Con organizers. Though a spokesman said they were “excited to stay in San Diego,” he also suggested that negotiations were protracted.
“It is vitally important to maintain affordable hotel rates for the tens of thousands who visit San Diego for Comic-Con each summer and, while it came down to the wire, we are grateful for the additional hotels who came on board to allow for this agreement to be signed,” convention spokesman David Glanzer said.
Despite the convention’s long-time connection to San Diego, staying in the city has never been a given. Rumors circulate annually about moving the event to other cities for a variety of reasons, including meeting space and hotel room availability.
City officials do not want to see that happen. Mayor Todd Gloria called Comic-Con a “part of San Diego’s identity.”
“This event is not just a celebration of creativity and fandom – it’s a major economic driver for our city, supporting local businesses and showcasing San Diego on a global stage,” he said in a statement. “We’re proud to continue this incredible partnership and look forward to welcoming fans from all over the world.”
The next Comic-Con will take place July 24-27. The convention has been held annually in San Diego since 1970.
“Comic-Con is the most famous convention in the world and the largest event we host at the San Diego Convention Center. We never take it for granted,” said Rip Rippetoe, the center’s president and CEO. “We appreciate the Comic-Con team and all our partners who contribute to a successful event year after year.”
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