The Analytics Black Hole: Hotels, Data and the Cost of Overregulation ...Middle East

The hospitality industry has been caught in a digital vortex in the past two years. What used to be a straightforward task (tracking web traffic and performance metrics) has devolved into a Kafkaesque ordeal. Regulations like the Digital Markets Act and GDPR were introduced under the guise of fairness and privacy but have left hotels drowning in incomplete data and distorted performance insights. Instead of leveling the playing field, these policies have made it nearly impossible for hotels to compete effectively, creating a dystopian reality where hoteliers are forced to make decisions in the dark.

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