Adapting to Google’s New Algorithm: What Hotels Need to Know About the Future of Media Coverage ...Middle East

Last month, Search Engine Journal reported that “Google Site Reputation Abuse Penalties Hit Major Publishers.” What about its impact on hotels? While media outlets and freelance writers grapple with the fallout of Google’s battle against parasite SEO, there are far-reaching implications for hotels seeking media coverage to elevate their brand visibility. Here’s what you need to know and how to adapt.

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