In theory, it is simple, and brings the focus on Dell, the company, rather than sub brands. But there are two issues. The "Pro" and "Pro Max" brand names are already done to death, and not just by Apple. Second, every Dell brand will have three tiers, so now you are looking at nine different combinations only to find a new computer. It is a mess, but we can hopefully help you make sense of it when you step into the big box store and are confused with all the new Dell-speak.
Dell's new, nine-tier product strategy
Credit: DellStandard Dell machines are mainstream computers aimed at general consumers. You'll find them sold at big box stores, and they are designed for school, work, and casual gaming.
The Dell Pro Max line is designed for maximum performance and features higher-end computer and workstation builds.
But, the rebranding doesn't stop there: Within each of these three families, there are three different product tiers: Base, Plus, and Premium.
Credit: DellThings start to get a bit more confusing with the Plus and Premium tiers: The Plus tier serves as a mid-range option, while the Premium label will be reserved for the most powerful machines.
How to find the Inspiron and XPS laptops after the rebranding
Wondering which new machines will match the former, budget-friendly Inspiron and Inspiron Plus laptop lines? They are now called Dell (Base) and Dell Plus, respectively. Yes, that means a laptop called Dell 15—that's it. It's weird. But these are the models most consumers will be looking for if they want a cheaper but still capable laptop.
Business users should look at the Dell Pro Plus range, available in 13-, 14-, and 16-inch models. These are equipped with system BIOS that simplifies management for IT professionals, and they offer USB, HDMI, and Thunderbolt port options. They can even be equipped with optional 5G Modems (only in the Plus and Premium configurations). The regular Dell Pro range is where you'll find cheaper business laptops.
If you're really curious to see what the new models look like, Linus Tech Tips has a sponsored video where they walk you through the changes and a couple of important new models.
RIP to XPS, a real one
Yes, this rebrand is confusing, and losing out on the XPS brand is, for this tech enthusiast anyway, actually quite sad. XPS did what Sony VAIO couldn't do: create a premium PC brand, and keep it going. XPS was the first to pioneer bezel-less laptop displays, way before Apple even got into the game.
For the TL,DR, here are the specifics one last time:
The Dell Pro and Dell Pro Plus lines are where all the business laptops are (what used to be Latitude series).
[Dell]
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