More than £13bn passed through supermarket tills over the four weeks to Friday 29 December, with take-home grocery sales up 2.1 per cent year-on-year. Online spending over the period reached a record £1.6bn.
Customers splashed out more than normal with sales of branded goods increasing 4.2 per cent, while premium own-label lines surged 14.6 per cent. The latter now account for a record 7 per cent of all sales, as nine in 10 households bought at least one of these products in December.
Fraser McKevitt, Kantar’s head of retail and consumer insight at Kantar, said: “It was a solid Christmas at the supermarkets with sales surpassing £13bn during the four weeks of December for the first time ever, showing people were clearly in the mood to celebrate and spend. However, despite the festive cheer, grocery price inflation has ticked up to 3.7 per cent, its highest level since March 2024.
Kantar said Monday 23 December was the most popular shopping day of the year, with sales 30 per cent higher than any other day during 2024.
Black Friday spending helped lift retail sales in late 2024 but overall sales in the final quarter of last year proved disappointing, the British Retail Consortium (BRC) said in a separate report.
The BRC-KPMG data is not adjusted for inflation, suggesting consumers reduced the amount of wider goods they bought over Christmas.
Separate figures from Barclays showed no growth in consumer card spending in December, as households cut back on essential items and pub and restaurant meals in favour of spending on experiences such as going to the cinema where spending was up 52.1 per cent.
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