But travellers have been seeking alternatives to crowded and expensive tourist hot spots, many of which offer similar characteristics but with the added value of a sense of discovery.
We have highlighted six destinations to visit now before they enter the mainstream in the next five years, according to data from the WTM report.
Kihnu island is one of Estonia’s best relatively hidden gems (Photo: Sandris Veveris/Getty Images)But the government agency Statistics Estonia recorded a 13 per cent rise in visitors between 2023 and 2024. And the adventure travel company Intrepid reported a 77 per cent increase in bookings last year.
Anneli Lepp, the director of the Estonian tourist board, recommends the island of Kihnu, with its female-centric cultural traditions and fishing villages.
Slovakia
This landlocked central European country welcomed close to 2.1 million visitors in 2023, according to CEIC Data, in contrast to neighbouring Czechia, which received 22 million visitors. It is gaining in popularity, though.
Slovakia is home to countless picture perfect villages and towns like Banská Štiavnica (Photo: Michael Workman/Getty Images)It is also a ski destination, with the resort of Jasna featuring the longest night skiing piste outside the Alps.
Paraguay
There remain few places in South America where you feel like you are straying off the tourist trail, and Paraguay is one of them. It is culturally distinct from its neighbours, and an intriguing country. Combine a visit here with attractions such as Iguazu Falls (on the border between Argentina and Brazil) and the Iberá wetlands, also in Argentina.
The Iguazu Falls seen from the Argentinian National Park are right on the border of under-explored Paraguay (Photo: ivotheeditors/Getty Images)Stuart Whittington, the head of product for Journey Latin America, says: “After a couple of days in the capital, Asunción, venture north-west to the Chaco, a vast territory of salt flats and dry forest with wildlife including armadillo, tapir and jaguar.
Journey Latin America has an 11-day tour of Paraguay costing from £3,650pp and excluding flights, journeylatinamerica.com.
Dominica
Dominica is home to beautiful landscapes and carnival culture (Photo: Derek Galon/Getty Images)Statista research shows that 37 per cent more tourists visited in 2023 than in the previous year.
“You can [experience] its remarkable network of long-distance trails, sparkling clear streams, secret waterfalls, towering mountains and hidden-away communities,” he says.
Responsible Travel has an eight-day walking and sightseeing holiday from $1,600pp (£1,400), excluding flights, responsibletravel.com.
The Philippines
The Philippines offers more than its picture-perfect beaches – there is nature, forests and a fascinating culture too. The region recorded a robust rise in arrivals from January to October 2024, welcoming 4.87 million visitors.
This beach on Boracay island in the Phillipines has been voted one of the most beautiful in the world (Photo: Maria Sward/Getty Images)Trailfinders has a seven-night, guided small group adventure tour, leaving on various dates for £975pp, excluding flights, trailfinders.com.
Sri Lanka
In the first half of 2024, tourist arrivals reached 1.01 million, up 62 per cent from the same period in 2023, according to the Central Bank of Sri Lanka.
Sri Lanka offers some incredible wildlife spotting opportunities (Photo: Liz Leyden/Getty Images)Poornaka Delpachitra, Intrepid’s general manager for Sri Lanka, says the country is very affordable and easy to travel around. You can also spot blue whales and elephants within mere kilometres of each other.
Intrepid has an eight-day tour, costing from £452pp excluding flights, intrepidtravel.com.
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