For those of us who always maintained he could be the best in the world, it feels like vindication to see him slalom through Premier League defences like he has in December.
My transfer window predictions: New-look Newcastle and a Chelsea surprise
Read MoreSo why is so much of the wider narrative around him so tiresome?
Sky Sports sort of hinted at it when Isak appeared in front of the cameras after yet another goalscoring intervention at Old Trafford on Monday night.
That’s right, Isak’s deal expires in 2028. This is not Mohamed Salah moving into the final six months of his contract, or even a player at the peak of his value. It is a good 18 months before market economics will start to make Newcastle’s hierarchy sweat – and who knows where the club might be by then?
They are in the semi-finals of the Carabao Cup and as Anthony Gordon told The i Paper last week, they aren’t playing like a team auditioning for something supposedly bigger and better.
So Newcastle feel emboldened, their Profitability and Sustainability Rules (PSR) caution giving them a platform to retain their best players when opportunity knocks.
Newcastle United, Geordie identity and the strangest trophy drought in sport
Read MoreI’ve seen players angling for a move in the past and they are taken out of the interview firing line sharpish. Not Isak.
Howe says he knows he has improvements to make – a scary thought but an accurate one given he has only hit fourth gear this month – but believes he can do that in a team brimming with talent like Bruno Guimaraes and Sandro Tonali, who embarrassed Manchester United‘s more expensive engine room operators.
Reports this week pitched Newcastle’s valuation of Isak at £150m, but in reality he’s priceless for where they’re going. That’s why transfer talk is missing the point.
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