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Amazon Says NFL Black Friday Game’s Interactive Ads Drew 10% Higher Customer Engagement Than Last Year’s ...Middle East
Amazon says its internal data points to a 10% uptick in customer engagement with interactive ads on this year’s Black Friday NFL game compared with last year’s debut edition. The inventory was certainly there, with a 30% year-over-year increase in interactive ads. About 40% of the brands with a presence on the game were there […]
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