Rose Bowl Stadium unveils major upgrades ahead of 2028 Olympics ...Middle East

The iconic Rose Bowl stadium in Pasadena is gearing up for a major transformation to enhance guest experience, including upgraded seating and the installation of one of the nation’s largest videoboards, officials announced Monday, Dec. 2. Dubbed the Lasting Legacy Campaign, the $80 million revitalization effort includes eight projects designed to modernize the 102-year-old venue, preserve its infrastructure for future generations and continue driving economic growth in the region, according to the Rose Bowl Operating Company, which oversees the city-owned stadium. The funding for the campaign is led by privately-raised funds cultivated by the Rose Bowl Legacy Foundation, the Operating Compan

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