GONE are the days when models represented the face of a brand. Now, celebrities, actors, singers, athletes have become the faces of local and international brands.Models were replaced as the “face”, because celebrities have far-reaching influence and impact on customers. Stars are selected for their positive personalities, popularity, talent and influences that appeal to a wider range of audiences. Celebrity endorsements help to promote products by creating awareness of the product, raising brand profile and ultimately, bring in profit by attracting more customers. Here are the latest celebrity influencers and international brands that are ideal partners. Charles Leclerc for PumaFormula 1 s
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