Private sector can now have naming rights for five Dubai bus stations ...United Arab Emirates

Dubai: Dubai’s Roads and Transport Authority (RTA) has offered naming rights of five bus stations to the private sector. These are Al Ghubaiba, Al Satwa, Oud Metha, Union Square and Al Jaffiliya. The naming rights allow the brand to associate with the heritage and culture of Dubai and mark the first batch under an opportunity with the redeveloped bus stations. The contract has a five-year lock-in period for the brand association. Through this project, RTA provides the private sector a long-term investment opportunity and the chance to develop a platform to reach riders. The new concept of bus station naming rights stems from the previous Dubai Metro naming rights. The stations: Al Ghubaiba

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