Viva Air Colombia began Cali to Barranquilla on 3 December and Cali to Santa Marta the next day, both obvious opportunities based on traffic figures. Viva Air Colombia saw clear opportunities from Cali to Barranquilla and Santa Marta. Viva Air Colombia has launched two new routes from its new Cali base: Barranquilla on 3 December and Santa Marta the next day. Its Cali base joins others at Medellin (its original) and Bogota. The LCC’s 831-km service to Barranquilla is operated four-weekly and competes with a five-weekly GCA Airlines operation that uses 144-seat B737-400s. Santa Marta, some 871 kilometres from Cali, sees Viva as the only operator. This route is initially operated once-daily,
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