How Ayushmann Khurrana picks his films and endorsements ...United Arab Emirates

Actor Ayushmann Khurrana has revealed his method when choosing films and brand endorsements. “When I choose my films, I only look at the story that it is trying to tell. I try and understand if the concept will be clutter-breaking, if it is fresh and not done to death and if it will deliver superlative entertainment,” Khurrana said. “When I choose brands I end up endorsing, I’m most keen to know what is the story they are looking to tell the people of India through me and how innovatively are they going to convey this piece of communication so that it somehow stands apart,” he added. Khurrana feels responsible that anything that has his name attached should entertain people. “I feel respons

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