Visit Santa Barbara is set for the upcoming summer season with wellness marketing ...Middle East

SANTA BARBARA, Calif. – With the summer tourist season essentially starting this month on Memorial Day weekend, Visit Santa Barbara is giving its members some insights on marketing plans. An annual report taking place at the Rosewood Miramar is in line with National Travel and Tourism Week and California Tourism Month. Visit Santa Barbara said Santa Barbara South Coast tourism brings in $2.24 billion, including $82.9 million in yearly tax revenue. The information comes from Future Partners, a tourism market research firm. The tourism industry is also a major employer with more than 15,000 jobs. This year, the presentation will focus on Santa Barbara County as a wellness destination

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