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"I am a drugstore brand lover and always have been, even before drugstores became like little Sephoras," says Pilar DeMann, a makeup artist and beauty expert with 30 years of experience who specializes in working with women over 50. Her perspective is refreshing: drugstore makeup has evolved dramatically, offering formulas that rival luxury brands.
These makeup artists have tested countless products and know which drugstore finds are worth your money—especially for mature skin that benefits from specific formulations and application techniques. Happy shopping!
Best Foundation: Revlon Luminous Skin FoundationBest Radiant Foundation: No 7 AquaLuminous FoundationBest Concealer: Maybelline Instant Age Rewind EraserBest Cream Blush: ELF Cheek PuttyBest Lip Plumper: ELF Pout CloutBest Moisturizing Lipstick: L'Oréal Paris Color Riche Satin LipstickBest Tinted Lip Balm: Burt's Bees Tinted BalmBest Lip Liner: L'Oréal Lip Liner in Shade 601Best Mascara: L'Oréal Voluminous Mascara in Blackest BlackBest Age-Defying Mascara: No 7 Age Defying MascaraBest Brow Gel: ELF Brow Wow Tinted GelBest Eyeliner: Wet n Wild Waterproof Eyeliner PencilBest Lash Curler: Tweezerman Lash CurlerBest Setting Powder: Rice PowderBest Lip Oil: ELF Glow Reviver Lip OilPro Tips from the Experts
DeMann emphasizes the importance of choosing formulas that work with mature skin: "Cream based is best for mature skin because we tend to be drier, so dewy is the answer."
Don't Overthink Color
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Best Foundation: Revlon Illuminance Skin Foundation, $12
Martinez calls this her top pick for budget-conscious beauty lovers: "If you're looking for radiant skin under a budget, Revlon foundation is the best to deliver sheer flawless skin!" The lightweight formula gives you that coveted glow without looking heavy or cakey on mature skin.
Best Radiant Foundation: No 7 AquaLuminous Foundation, $13
Related: The 15 Best Body Lotions for Aging Skin, According to Board-Certified Dermatologists
Best Concealer: Maybelline Instant Age Rewind Eraser, $9
Martinez swears by this cult-favorite concealer: "This concealer brings instant coverage for dark circles. You will not be disappointed!" The unique applicator makes it easy to apply, and the formula is specifically designed to work well on mature skin without settling into fine lines.
Best Cream Blush: ELF Cheek Putty, $7
DeMann explains why cream blush is perfect for mature skin: "Cream based is best for mature skin because we tend to be drier, so dewy is the answer. I love Bora Bora and Caribbean." These shades give a natural flush that looks like it's coming from within, and the cream formula blends seamlessly into skin.
Best Lip Plumper: ELF Pout Clout, $8
Martinez recommends this affordable option: "This is great for people with thinner lips that need extra plumping for a lower price." You get the plumping effect without the high-end price tag, making it perfect for trying it out.
Best Moisturizing Lipstick: L'Oréal Paris Color Riche Satin Lipstick, $7
Martinez loves the luxurious feel of this drugstore lipstick: "This lipstick is very moisturizing and delivers a rich finish, giving the lip a luscious look!" The satin finish provides beautiful color while keeping lips comfortable all day.
Best Tinted Lip Balm: Burt's Bees Tinted Balm, $5
DeMann can't contain her enthusiasm for this product: "Like chapstick with a hint of color—this is literally my favorite product.” She adds that she gives them out as holiday gifts for her clients. “Moisturizing, no menthol, lips stay soft. The sheer color allows you to play without being too bold.”
Best Lip Liner: L'Oréal Lip Liner in Shade 601, $8
DeMann reveals this is an "awesome dupe for Charlotte Tilbury Pillow Talk. Creamy and small so you can get a great smooth line." You get the same beautiful nude-pink shade that's become iconic, but for a fraction of the price.
Best Mascara: L'Oréal Voluminous Mascara in Blackest Black, $9
DeMann has strong feelings about mascara color: "Please ladies, for the Love of God, use only BLACK mascara. No brown, no blue, no purple. I have used this for years and have it in my kit in Regular and Waterproof for brides. It gives lots of great volume."
Best Age-Defying Mascara: No 7 Age Defying Mascara, $11
Martinez specifically recommends this for mature lashes: "This over-the-counter mascara delivers a great amount of lift for the price!" It's formulated to work with thinning or weakening lashes, providing both volume and lift.
Best Brow Gel: ELF Brow Wow Tinted Gel, $5
DeMann has tested many brow products and declares this the winner: "I have tried many gels from many companies and I think this one is the best. The brush is very small so you have utmost control, the wiper is good, so there isn't too much product on the wand. They make a lot of great colors (they need gray but hopefully that will come)."
Best Eyeliner: Wet n Wild Waterproof Eyeliner Pencil, $6
DeMann appreciates the balance of this pencil: "Soft enough to get a smooth line and it lasts." It's easy to apply but stays put all day, which is exactly what you want from an eyeliner.
Best Lash Curler: Tweezerman Lash Curler, $15
DeMann is passionate about this tool: "Made in Japan. It is literally the best curler I have ever used and I have used a lot." A good lash curler can make a huge difference in how awake and youthful your eyes look.
Best Setting Powder: Rice Powder, $10
Carr has a unique approach to this classic product: "Rice Powder is a safe alternative to avoid blotchy makeup if you sweat or have hot flashes. It's an iconic product and was used back in era of Hollywood for its flawless go-to application." She says to just press the powder into your face and you’re done!
Best Lip Oil: ELF Glow Reviver Lip Oil, $8
Sources:
Sarai Martinez, celebrity hair stylist & makeup artistPilar DeMann, makeup artist and beauty expertAimee Carr, founder at Voodoo Makeup
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