From Acquisition to Reposition: Choice Hotels Relaunches Park Inn by Radisson to Capitalize on Untapped Market within Portfolio of Hotels ...Middle East

During its 68th Annual Convention in Las Vegas, Nevada, Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest lodging franchisors, announced the relaunch of Park Inn by Radisson. As part of the strategy with Choice’s acquisition of Radisson Hotels Americas in 2022, Park Inn by Radisson is being strategically repositioned into the premium value conversion space. Park Inn by Radisson will deliver on an unmet need tailored to the growing demographic of younger, value-conscious travelers.

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