Do Late Night TV Show Appearances Still Move the Needle For Artists? ...Middle East

Last fall, R&B singer October London performed “Back to Your Place” on Jimmy Kimmel Live! with a Snoop Dogg introduction and a seven-piece band including harp and violin players. In other words, the performance wasn’t cheap — and probably far more expensive than the few thousand dollars late-night talk-show guests typically receive under union rules. According to London’s manager, Adrian L. Miller, the appearance, which has scored 281,000 YouTube views so far, was worth it. London’s more stripped-down GMA3 performance in February had even more concrete benefits, boosting ticket sales for the singer’s show at Brooklyn S

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