Why The Music Industry Keeps Turning To REVERB For Its Eco Needs ...Middle East

In the early ’00s, Adam Gardner’s home and work lives didn’t align. “We would live an environmentally friendly lifestyle at home, and then he would go off on the tour bus powered by diesel, using Styrofoam and plastic utensils, and just feeling miserable about it all,” recounts the Guster frontman’s then-girlfriend, now-wife, Lauren Sullivan. “He realized other artists were feeling the same way.” Gardner cared about sustainability. Many music business stakeholders that he met, in touring especially, didn’t. So he and Sullivan — a veteran of environmental organizations including Rainforest Action Network — set out to re

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