Understanding GenAI with Its Applications that Hotels can Realize in 2024 ...Middle East

In the first post of this series, we explored the value proposition of machine learning (ML) to the hospitality industry. It was a pretty straightforward article to write because ML is already generating demonstrable value for hotels and hotel companies, and there are still substantial financial gains to be realized by the technology. Now let’s talk about generative artificial intelligence (genAI), which many believe has the potential to dramatically increase productivity across all industries, including hospitality. How much of an increase? Estimates value the potential productivity boost to the global economy at up to $8 trillion a year.

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