Do Looks Matter for Hosts on the Peer-to-Peer Sharing Accommodation Market? ...Middle East

Booking the perfect getaway has never been so easy. As China’s online peer-to-peer accommodation market continues to grow, so too does curiosity about how hosts can drive up their listings, popularity, and earnings. In exciting recent work, Dr Hengyun Li, Mr Qian Wang, and Ms Danting Cai of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University, along with their co-author Gang Li, investigated how hosts’ profile picture attractiveness, reputation, and self-disclosure sway consumer decision making in the peer-to-peer accommodation market. More open, accurate, and high-quality information could help hosts – and platforms – to win the loyalty of new, satisfied

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