PKL: Season 10 records 226mn viewers in first 90 matches ...Middle East

Mumbai:  Pro Kabaddi League (PKL) Season 10 has captivated an astounding 226 million viewers during the initial 90 matches, showcasing a remarkable 17% increase in reach compared to Season 9 and making it the only sport outside cricket to cross the 200-million-mark multiple times. Star Sports, the official broadcaster, has recorded 38 billion minutes of watch time, 15% higher than Season 9 during the same period. Additionally, there has been a 22% rise in TVR, highlighting the growing popularity of Kabaddi among Indian sports enthusiasts. The PKL Season 10 has already surpassed last year’s viewership figures, with the playoffs and finals yet to be played. The playoffs will begin from Februa

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