Gong Report Finds More Than 80 Percent of Companies Have Missed Revenue Forecasts Over the Last Two Years ...Middle East

Missed Forecasts Linked to Hiring and Pay Freezes; Companies are Using AI to Revamp Systems to More Accurately Predict Revenue  A Positive Sign for Macroeconomic Conditions in 2024, 68 Percent of Companies Are Increasing Forecasts for 2024 SAN FRANCISCO, Jan. 30, 2024 /PRNewswire/ — Gong, the Revenue Intelligence leader, today released new research that sheds light on the challenges companies face when developing their sales forecasts and revenue projections. More than 80 percent of companies missed their sales forecast in at least one quarter over the last two years, and the research shows that one of the key issues contributing to this is outdated tech and practices that many companies a

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