The Taylor Swift Effect is about more than football ...Middle East

I am entering my third season coaching my 10-year-old daughter’s travel softball team. For 2 ½ years, the girls on my team could not have cared less about my job or talking to me about football. They left that for their fathers. Then, something changed over the last six months. Suddenly, I was coaching a team that had a lot of Chiefs fans. Call it the Taylor Swift Effect. If you are a parent of a young girl you can probably relate that suddenly your daughter is suddenly into watching football … or at least into one team — the Chiefs. If you did not experience Taylor Swift’s Eras Tour last summer, you at least read about the craze it was causing. On the heels of that, we discovered Chiefs

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