How Corporate America’s Obsession With Creativity Wrecked the World and Brought Us Elon Musk ...Middle East

Who is the most creative human being who ever lived? These days, if you put the question to Google, it will spit back a dispiriting answer: Elon Musk. When I pair “Elon Musk” with “creativity,” Google produces 17.2 million results. By comparison, when I pair “creativity” with Mozart, I get only 15.9 million results; with Michelangelo, 12.1 million; with Albert Einstein, 4.4 million; with Archimedes, 4.4 million; and with Leonardo Da Vinci, a pitiful 2.4 million.Quite obviously, Musk is not the most creative person who ever lived. It offends reason to recite his name in the same breath as that of Mozart, Michelangelo, Einstein, Archimedes, or Da Vinci. Still, this search engine exercise is te

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