University of Saskatchewan professor says inflation impacting Christmas shopping trends | Globalnews.ca ...Middle East

Descrease article font size Increase article font size A second year of high consumer prices has affected everything from grocery prices to presents under the Christmas tree. David Williams, associate professor of marketing at the University of Saskatchewan, said retailers might use the current financial environment to be more aggressive with their discounts. “They will be more aggressive with their sales pitches. A lot of them started earlier, before Thanksgiving. A lot of them may have deeper discounts toward Christmas,” Williams said. An Angus Reid survey said that for more than seven quarters in a row, more than two in five Canadians a

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