Netflix, Pushing Into AVOD Fray, Plans New Ad Formats, ‘Crown’ Sponsorship Deals ...Middle East

Netflix is ready to use “The Crown,” “Squid Game” and other signature series to take ad dollars from rival streamers. The company says it will start to offer so-called “title sponsorships” to advertisers ready to align with the new reality series “Squid Game: The Challenge” and the final season of “The Crown” as part of […]

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