How Dubai-based Pakistani family of merchants overcame COVID-19 challenges ...United Arab Emirates

Seyyed Llata/Gulf News Dubai: The invaluable lessons passed on for generations have kept a family business running and growing despite the insurmountable challenges posed by the coronavirus (COVID-19) pandemic. COVID-19 changed the business landscape in the UAE and across the world. Health was not the only casualty as many sectors suffered losses or were put on hold while many people lost their jobs and other means of livelihood, noted Dubai-based Pakistani businessman Shabbir Merchant, managing director of Champion Neon, a leader in the signage industry which he started back in 1989. Merchant said his business suffered badly. Signages and print advertising were

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