Revitalising Rural Communities: How the UNWTO’s Best Tourism Villages Tackle the Challenge of Depopulation ...Middle East

In the tranquil corners of our world, where timeless traditions intertwine with pristine landscapes, a powerful revival is underway. Villages, often forgotten in the wake of urbanisation, are defying the odds of depopulation by breathing new life into their communities through the power of tourism. Through the lens of three extraordinary examples — Batu Puteh, Alquézar and Lekunberri — we uncover the profound impact of the United Nations World Tourism Organization’s (UNWTO) Best Tourism Villages initiative. These villages stand as beacons of hope, illustrating how the synergy between heritage, sustainability, and entrepreneurship can shape a brighter future for rural landscapes.

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