Robots, AI and NFTs take over Milan Fashion Week ...Middle East

While Milan Fashion Week (MFW) may be home to some of the industry’s biggest heritage houses, the calendar’s participants aren’t afraid to push the boat out and take their historical legacy to new territory.  Recommended ReadingLondon lays claim to be the capital of independent digital fashion this fashion weekBy Bethanie Ryder This was particularly evident during the recent Spring/Summer 2024 season. Web3 hype was muted in London and New York, where this year smaller communities of arbiters did the heavy work boosting Web3’s cultural relevance.  In Milan, it was the style behemoths who championed the virtual realm and artificial intelligence (AI). Old-school fashion evangelists may be retic

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