Saudi PIF’s New Sports Fund Pours $100M Into PFL MMA Circuit ...Middle East

The Professional Fighters League has sold a minority ownership stake in the MMA venture to SRJ Sports Investments, the sports-focused fund launched three weeks ago by Saudi Arabia’s Public Investment Fund (PIF). PFL is the first investment by SRJ. “There is no better global investor with industrial-strength capital [than PIF] to help us achieve our global vision,” Donn Davis, PFL co-founder and chairman, said in a phone interview. “With this capital, we now have what we need to realize our vision to start the next chapter, become not just No. 2, but the potential co-leader in MMA.” SRJ is investing more than $100 million into PFL, according to someone familiar with the agreement, who

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