Global Company, Local Identity: How Pfizer Centers Patients and Healthcare Professionals in Egypt ...Egypt

Ahmed El Shazly, Pfizer’s Cluster Lead in Egypt, Levant and Sudan An industry driven by products, transactions, and long processes; it can be easy to overlook the essence of healthcare: the provision of care from one person to another. Globally, there is a growing commitment to elevating the patient experience and to move healthcare away from simply a focus on disease treatment and healthcare access, to a focus on care expansion, which entails patient-centric and virtual care delivery, enabled by new medical technologies. When the question of the cause of death of millions in middle-income and developing economies is brought up, the answer is usually related to the lack of access to healthca

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