IKEA cancels ad campaign in Russia after using NAZI concentration camp slogan ...News

The Swedish furniture giant IKEA has apologized for an ad campaign using a slogan from the gates of the WWII Nazi concentration camp Buchenwald, after running into a flurry of criticism in the Russian public. The world’s largest furniture company had rolled out a campaign in Russia with the Latin slogan ‘suum cuique,’ which translates as “to each his own.” Public outcry against the slogan was swift, and among those blasting the ads was Russian parliamentarian Vitaly Milonov. The slogan 'Jedem das Seine'(To Each his own) on the main gate of former Buchenwald concentr

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