Hi Quartz members,A virtual Vitamin Water-sponsored possum sits on your shoulder, as you prepare to attend a Heineken-sponsored pool party. Ads for clothing brands and streaming services nestle between celebrity gossip stories and influencers performing magic tricks. A shopping tab invites you to virtually try on outfits and accessories before buying them from an advertiser.Read the rest of this story on qz.com. Become a member to get unlimited access to Quartz’s journalism.
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