The world we live in is all about Generation Z (persons with mid-to-late 1990s as starting birth years and the early 2010s as ending birth years) who dominates it. They are the leaders of tomorrow. Also known as zoomers, the generation is increasingly worthy of attention and they are special with certain characteristics. They have been exposed to the internet, to social networks, and to mobile systems and want to be spoken in their own language. Infotainment Factree, a Qatar-based initiative is looking to emerge as the platform to connect Generation Z across curriculum and communities. This is achieved by organising an array of literary activities covering all communities across Qatar.
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