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How Do You Convince People to Eat Less Meat? ...Middle East
In early July, Spain‘s Minister of Consumer Affairs Alberto Garzón posted a short video on Twitter urging Spaniards to decrease their meat consumption. From a political communication perspective, it was flawless. He listed the many ways large-scale meat production and consumption harm humans, the environment, and animals, all backed by peer-reviewed science. He focused on reducing meat intake, not eliminating it—he praised non-industrial livestock systems and family barbecues. He acknowledged that changing diets is hard for those without access to cheap, accessible, and diverse food choices. He explained that the government would launch food education campaigns and implement regulations to i
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