LOCAL clothing brand Monokerom is a wordplay on “monochrome”, that puts an emphasis on minimalist and versatile garments unimpeded by trends.In 2016, designers Amirah Imanie and Hafiz Azri, who are also partners in life, were determined to prevail over the cycle of fast fashion with well-thought and produced clothing “Minimalism encourages us to remove anything non-essential, not just from our closets but also from our lives,” explains Amirah.“It means that you value yourself more than material things and make a conscious choice to surround yourself with the things you love and nothing else.“Primarily, it is a practice that harmonises well with our brand and personal philosophy.”How did sust
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