Volvo CE withdraws from Bauma 2022 ...United Arab Emirates

Volvo Construction Equipment has decided to pull out of Bauma 2022 citing a “new marketing approach aimed at even closer engagement with the company’s customers”. The Swedish machinery giant said in a statement that the decision to not participate in the world’s biggest trade fair was taken under its new marketing strategy “in light of evolving customer behaviour which has accelerated due to the Covid-19 pandemic: According to Volvo, the shift in marketing and customer outreach strategy will involve: Together with dealer partners, an increased focus on local market Volvo branded events to build stronger and more sustainable customer relationships A commercial marketing approach aimed at sea

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