‘Nothing is truly Scandinavian’ top Nordic airline declares in ad — what could go wrong with that? ...News

The leading airline of Denmark, Norway and Sweden had to quietly remove a video commercial, which declared entire Scandinavian culture borrowed and featured a black guy saying he is no better that his ‘Viking ancestors. ’ Hijacking a hot button social topic to generate some good publicity is a tricky task. Just ask Gillette with their last year take on ‘toxic masculinity,’ or Pepsi equating drinking its soda with fighting for justice in street protests a few years ago. Scandinavian Airlilnes, or SAS, had its own tone deaf disaster of a commercial pulled after public outcry. The ad publish

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