McDonald’s will be implementing diversity hiring quotas, including a goal of achieving gender parity in leadership roles by 2030. While the concept is not a new one, its implementation at one of the world’s largest and most popular companies raises questions about the validity of the practice. “[F]or the first time in our history, we’re implementing policies that hold our leaders directly accountable for making tangible progress on our DEI goals,” the world’s favorite burger chain announced Thursday. The company is introducing “quantitative human capital management-related metrics” (or diversity quotas) as determinants for VP compensation. Executives will be evaluated based on ability to “im
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