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Even Levi’s is succumbing to the sweatpants trend ...Middle East
Levi’s, the global leader in denim, sees a bright future in sweatpants.For years, the company has been adding more stretch to its jeans so they could better compete on comfort with items like leggings and yoga pants. The pandemic has meant shoppers stuck at home are putting even greater emphasis on being comfortable. Levi’s has responded with looser-fitting denim styles and a line of sweatpants and sweatshirts the company says represents a “significant opportunity” for the future.While Levi’s has sold the occasional sweatshirt before, it launched a line called Red Tab sweats late last year. Yesterday, on the company’s earnings call for its recent quarter, CEO Chip Bergh said the “Gen Z-focus
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