The first Test match between India and England at Headingley, marking the start of this much-anticipated era and the WTC 2025–27 cycle for both teams, delivered historic numbers on JioHotstar. It recorded the highest-ever reach for a Test match on digital with 89.1 million viewers tuning in, and clocked an unprecedented 13.7 billion minutes of watch-time.
During the live presentation, a special segment titled ‘When India Challenged the Crown’ revisited India’s rich Test legacy in England. With four Tests still to go, the series is well poised to set new benchmarks in digital sports consumption. The second Test begins on July 2 in Birmingham.
It became the highest-rated, most-watched (2.95 billion minutes), and highest-reach (47 million) Non-India Test match ever on linear TV. On JioHotstar, the match reached a record 41.4 million viewers — the highest-ever for a Test match on the platform — surpassing the India vs Australia WTC Final in 2023.
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